What is Fair Design?


Fair Design was conceptualized during my masters education, when as a young UX designer I noticed a lack of discipline and pedagogies aimed at educating designers on how to create digital experiences for users with marginalized identities.

Design produced by designers who lack awareness or consideration of the users’ social identities and access leads to failures. To design without understanding the social privileges that exist in the world today ultimately leads to prejudiced or discriminatory design (or simply: bad design and bad business practices).

What seperates Fair Design from other design frameworks is the measurement of the users’ proximity to information by considering the privileges of the target user group in the design process. Fair Design aims to answer the question “Is this designed to be used fairly by all intended users?“.

Fair Design is built upon the frameworks of Accessibility Design (Designing for Disability), Inclusive Design (Designing for Diversity) and Universal Design (Designing for All). Fair Design also adopts mandates from design activisms groups across the globe, to understand specific needs of social groups and address their needs.

[fair] adjective
1Free from bias, dishonesty, or injustice.

Fair Etymology of “fair”

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